I love ASOS. A bit of an odd start to a blog post I know, but I promise you there is a point. I love ASOS, everything about it. What it stands for, its clothing and its social media. I…
Dreams & Aspirations
This time spent in self-isolation has given my head a lot of space to think. As my degree is drawing to a close, I am beginning to think about my future and applying for jobs where I can. Obviously, in…
New Year, Same Me
2019 is over and 2020 has begun. And what a year 2019 has been, let alone the last ten years. As we enter a new decade, I have been reflecting over how far I have come as a person but…
Spend & Be Festive
As Christmas draws closer, spending is on the rise. All things Christmassy are flying off the shelves as we all begin to get into the spirit that this time of year brings. But why is it that we spend so…
How Important is Teaching Ethics at Degree Level?
We are now 9 weeks into the academic year, the third year of my PR degree. That also means that I am now 9 weeks into my Ethics, Issues and Crisis Management unit. With deadlines looming and Christmas soon approaching,…
How Innocent ‘Conker’ Their Social Media Strategy
Social media is such a huge part of an organisations communications strategy as in most situations it is the best way to create strong relationships with your followers. I have personally always admired Innocent’s social media content and have followed…
God Save the Media?
This is an issue that has been all over the news this month. Prince Harry and Meghan Markle are suing the British press for violating their rights to privacy. You may be thinking, wait they are Royals they have to…
Choosing a Dissertation Topic
Crazily we are already on week three of my third year at University! Everyone says this time of your life flies by, and I am really starting to see that now. I was so excited to return this year, ready…
Understanding the Convergence of PR & Marketing
Recently, I conducted a survey all about the convergence of PR and Marketing, interestingly one of my questions revealed that few people understood what that phrase meant. Therefore, I thought I would do my best to explain what I believe…
Are the New ASA Guidelines Beneficial or Just a Pain?
In September 2018, the Advertising Standards Authority (ASA) introduced guidelines for influencers to follow in terms of their transparency when advertising. The Influencers Guide contains details of the guidelines and how social influencers should ensure that it is clear to…
Drawing the Line Between a Blogger and an Influencer
The line between a blogger and an influencer is an issue that has only really come to my attention in the last few weeks. As I scroll through my Instagram, populated with bloggers and influencers alike, I think to myself…
This Time Last Year
This time last year I had finished my final year at school and was enjoying a three month long summer before I embarked on my journey to Southampton ready for the next stage in my life. For many people, this…
