Life as a graduate has not been easy. The last 6 months or so have been full of job applications, rejections and working wherever I can to gain that little bit of extra experience. What I have learnt in that…
A Pandemic Dissertation
All I can say is that this was incredibly unexpected. I have written my dissertation in my childhood bedroom rather than the stuffy, yet somehow cosy, Mountbatten Library. In some ways I am grateful. A one-month extension has allowed me…
May the Date Be With You
As soon as May 4th begins to draw nearer in our calendars, I think each of us will say ‘May the Fourth Be With You’ at one point or another. This date has become significant for its punny ways (a…
Primark’s E-Commerce (Or Lack Of)
We all know that a multitude of businesses, both large and small, are struggling during this time. Many are forced to do whatever they can to stay afloat, from redundancies to permanently closing stores being the only feasible solutions. This…
Spend & Be Festive
As Christmas draws closer, spending is on the rise. All things Christmassy are flying off the shelves as we all begin to get into the spirit that this time of year brings. But why is it that we spend so…
How Important is Teaching Ethics at Degree Level?
We are now 9 weeks into the academic year, the third year of my PR degree. That also means that I am now 9 weeks into my Ethics, Issues and Crisis Management unit. With deadlines looming and Christmas soon approaching,…
John Lewis’ Christmas Ad Catches Fire
It’s already that time of year again. Today John Lewis has filled our timelines with yet another festive advert to warm our hearts and get us into the Christmas spirit. Over the years John Lewis has reigned over the Christmas…
How Innocent ‘Conker’ Their Social Media Strategy
Social media is such a huge part of an organisations communications strategy as in most situations it is the best way to create strong relationships with your followers. I have personally always admired Innocent’s social media content and have followed…
Understanding the Convergence of PR & Marketing
Recently, I conducted a survey all about the convergence of PR and Marketing, interestingly one of my questions revealed that few people understood what that phrase meant. Therefore, I thought I would do my best to explain what I believe…
This Time Last Year
This time last year I had finished my final year at school and was enjoying a three month long summer before I embarked on my journey to Southampton ready for the next stage in my life. For many people, this…
Lush’s Campaign Disaster
We all know Lush is a brand who pride themselves on their ethical stance including fighting animal testing, being 100% vegetarian and ethically sourcing their products. They are also an activist for many social issues. Which is great! Until their…
My Placement With Steadfast Collective
Last week I had the privilege of completing a placement with Steadfast Collective, a development and content production company, located in Southampton. The team of five welcomed me into their office and I spent the week working alongside Rachel as…
