It has been a heavy week hasn’t it. The 8th March started a catalyst of events, none of which were particularly positive. However, the week began on Monday with International Women’s Day and certainly kickstarted the week in a positive…
ASOS & Influencer Marketing: My OTP
I love ASOS. A bit of an odd start to a blog post I know, but I promise you there is a point. I love ASOS, everything about it. What it stands for, its clothing and its social media. I…
Adapting Social Media for the Better
Social media is an odd thing. It consumes most of our lives and can become the centre of our world quite quickly. But, it connects us together and creates unique types of friendships. However, social media has many positives and…
Expanding the ASA Guidelines to TikTok
Not too long ago I wrote a blog post about the Advertising Standards Authority (ASA) Guidelines and what that meant for social media influencers. These guidelines provide transparency to an influencers publics so that they are aware if a product…
Burger King’s Big (Mac) Campaign
Not too long ago I stumbled across this campaign from Burger King which I just think is hilarious and so clever. Each time Burger King advertised a Whopper in 2019, a Big Mac was hidden behind the classic Burger King…
Spend & Be Festive
As Christmas draws closer, spending is on the rise. All things Christmassy are flying off the shelves as we all begin to get into the spirit that this time of year brings. But why is it that we spend so…
How Important is Teaching Ethics at Degree Level?
We are now 9 weeks into the academic year, the third year of my PR degree. That also means that I am now 9 weeks into my Ethics, Issues and Crisis Management unit. With deadlines looming and Christmas soon approaching,…
John Lewis’ Christmas Ad Catches Fire
It’s already that time of year again. Today John Lewis has filled our timelines with yet another festive advert to warm our hearts and get us into the Christmas spirit. Over the years John Lewis has reigned over the Christmas…
Regulations to Save Lives
Last week I discussed whether trolling and cyberbullying was getting out of control and ways society can combat this issue. One avenue that I believe would make a huge difference is putting regulations in place. Disciplining those who are bullying…
Trolling & Cyberbullying: Out of Control?
Social media can be both a blessing and a curse. It forms relationships, is creative and most of us cannot live without it. But in a world where most of our lives can be found online, are the negative repercussions…
God Save the Media?
This is an issue that has been all over the news this month. Prince Harry and Meghan Markle are suing the British press for violating their rights to privacy. You may be thinking, wait they are Royals they have to…
This Time Last Year
This time last year I had finished my final year at school and was enjoying a three month long summer before I embarked on my journey to Southampton ready for the next stage in my life. For many people, this…
