All I can say is that this was incredibly unexpected. I have written my dissertation in my childhood bedroom rather than the stuffy, yet somehow cosy, Mountbatten Library. In some ways I am grateful. A one-month extension has allowed me…
ASOS & Influencer Marketing: My OTP
I love ASOS. A bit of an odd start to a blog post I know, but I promise you there is a point. I love ASOS, everything about it. What it stands for, its clothing and its social media. I…
Adapting Social Media for the Better
Social media is an odd thing. It consumes most of our lives and can become the centre of our world quite quickly. But, it connects us together and creates unique types of friendships. However, social media has many positives and…
Are the New ASA Guidelines Beneficial or Just a Pain?
In September 2018, the Advertising Standards Authority (ASA) introduced guidelines for influencers to follow in terms of their transparency when advertising. The Influencers Guide contains details of the guidelines and how social influencers should ensure that it is clear to…
Drawing the Line Between a Blogger and an Influencer
The line between a blogger and an influencer is an issue that has only really come to my attention in the last few weeks. As I scroll through my Instagram, populated with bloggers and influencers alike, I think to myself…
