In September 2018, the Advertising Standards Authority (ASA) introduced guidelines for influencers to follow in terms of their transparency when advertising. The Influencers Guide contains details of the guidelines and how social influencers should ensure that it is clear to…
Drawing the Line Between a Blogger and an Influencer
The line between a blogger and an influencer is an issue that has only really come to my attention in the last few weeks. As I scroll through my Instagram, populated with bloggers and influencers alike, I think to myself…
