9.00am – Three of us first year students walk into room TS212 early on a Wednesday morning ready fora busy day ahead of us. Those studying PR were gathered to partake in Solent’s ‘E-Campaign In A Day’ where us students were given the task titled ‘Solent Saves The World’.
I felt a little intimidated walking into a room full of students from the second and third years of our degree as well as various Masters students. After only 7 weeks of studying the subject, we were getting chucked into the deep end and were working with students with much more experience and knowledge than us. A little bit daunting if I do say so myself.
We then sat through an introduction about the day and even got given some advice from Jason, the President of the Chartered Institute of Public Relations (CIPR). From there, we were put into groups and given a topic. Our group, contained us three first year PR students and two MA students, where neither of them had studied PR as an undergraduate degree. Let’s say we were all slightly concerned. However, we were given the topic of Homelessness and decided to do our best regardless of our collective lack of PR experience.
10.00am – 4.00pm – So for the next 6 hours we created our e-campaign titled ‘What If It Was You’. We used what we knew, therefore we heavily focussed on the use of social media in order to complete our aim, which was to change people’s perceptions of homelessness. Alongside this, we created posters and a video comprised of facts to create an emotional response. We even got a like from The Salvation Army UK’s twitter account which was a highlight for us!
4.00pm – Time to present! All 8 groups had to create a presentation of their campaign and share it at the end of the day ready for our lecturers, and Jason, to come to a decision of who’s was best. Despite the other fantastic campaigns and our lack of confidence, we won the pitch! How surprising!
What a long, tiring yet resourceful day it was! I learnt a lot from the day, particularly to follow my own instinct and to speak up! I will definitely be taking part in the next e-campaign event, that’s for sure.