The art of persuasion is a key part of the PR industry in order to make sales, change perceptions and behaviour. As the general election comes to a close, ensuring people head to the polling stations and vote is incredibly important to make sure each of our voices are heard. But, some of the public need a little more persuasion to go out and tick that box than others. This could be for so so many reasons but what I am interested in is some of the tactics organisations have used to persuade the public to go and vote.
Uber have been offering free journeys to the polling stations for the disabled and elderly from 7am to 10pm on Election Day. Unfortunately, this service was only available in seven UK cities, including London, Manchester, Birmingham, Newcastle, Leeds, Liverpool and Brighton. By providing this service, those who would otherwise struggle to get out and cast their vote were able to.
BrewDog pubs are offering a free pint to those who share a selfie of them at the polling station. If that isn’t going to persuade students to vote, I don’t think anything will. The pub chain first brought this reward system into action in 2017 but decided to bring it back for this years’ general election. BrewDog say that they are “not affiliated with any political party or persuasion – we believe it’s best to settle differences amicably over a pint.”
Lucy & Yak give 10% off products to each person who posts a photo of them at the polling station. The fashion company are incredibly ethical and have given rewards to their customers with the aim to persuade people to vote.
These type of techniques are aimed to target those who need that extra persuasion to go out and vote. Both the young and the elderly are the key audiences to target and these companies are doing their best to persuade people through rewards and schemes. Our Country needs each person who is eligible to have their say and vote. Whatever the reason may be, people haven’t been voting, with one third of registered voters not taking to the polls on Election Day. Organisations taking the responsibility to persuade the public to vote is the best way to tackle this issue.